From shakers to Frames and a passion for documentative storytelling .

I’m Alejandro, a seasoned, grizzled bartender with a decade of experiences, nights out and industry events around the world. Ironically, for most of that time, I didn’t own a camera.

My photography journey began right in the heart of downtown New Haven Connecticuts bar industry. A creative outlet that helped me channel burnout into something meaningful. I never anticipated how impactful it would become. Two years later, I’m now documenting the industry I know and love so well. Capturing my cocktail community has been the most rewarding chapter of my life, a pivotal part of my personal growth that’s now transformed into my career.

My goal has always been to shed light on a world I’m passionate about, showing the in and outs of the food and beverage industry through my lens. But more than that, it’s about the relationships we build and the stories we share. It's what has propelled me to document other industries, passionate individuals, and businesses alike. I would be honored to be part of your journey and to showcase your passion through my scope.